Newcastle City Council invests in houses of many colours.
Keim Mineral Paints have been chosen for external re-decoration as part of a multi-million pound Newcastle housing regeneration programme.
Back in 2003, Newcastle City Council presented a new private sector housing strategy. The strategy was at the centre of wider regeneration plans involving the whole of the City. For example, the thrust of this strategy was to improve the poor housing conditions at the lower end of the market.
The areas of Elswick Triangle, Arthur’s Hill and Wingrove Terraces can all be found in the Inner West area of Newcastle. This area was declared a renewal area in 2006. There are approximately 2400 households in this area. The Neighbourhood Renewal Assessment process indicated that above all, the 3 areas had emerged from a period of relative housing weakness. They therefore certainly appeared capable of benefiting from inward investment.
On the basis of their environmental credentials, Keim Mineral Paints were selected as a partner for the regeneration programme. One of the objectives of the project was to ensure property maintenance and management supported environmental sustainability.
Part of the Inner West Phase 3 programme includes Bishops Avenue, known as the ‘Street of many colours’. Every house within the street is painted in a different vibrant colour using Keim Mineral Paints. As a result this made the street a landmark almost overnight.